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K RAHEJA CORP LAUNCHES AD CAMPAIGN FOR RAHEJA VISTAS; OFFERING LAST CHANCE TO BE PART OF AN AFFABLE GATED COMMUNITY




MONTH LONG MULTI-MEDIA CAMPAIGN ACROSS PRINT, OUTDOOR, AND ONLINE MEDIA CENTRED AROUND COMMUNITY LIVING

Mumbai, July 25, 2016:  K Raheja Corp, India’s leading developer, unveils its latest advertising campaign for the last and 11th tower of its gated community Raheja Vistas - Andheri East, Mumbai. Pegged at the last chance to be part of this gated community of like-minded people which fosters great camaraderie, this month-long multi-media campaign launches across print, outdoor, and online, and is focusses on the Mumbai market.

Offering the finest amenities and facilities combined with public zones, security, and the best connectivity, nestled in the suburbs of Mumbai, this project has all the elements to call it home.  Centrally located with easy access from the Eastern and Western Express Highway, JVLR and Saki Naka; in close proximity to IT hubs like Powai, MIDC, SEEPZ etc., with the Bombay Scottish school within the Raheja Vihar Complex, and 4kms from the international airport and 7.5 km from the domestic airport, this residential destination meets requirements of the person looking at the best for both personal and professional life.

The campaign is targeted largely at, double-income young families with children the age of 5-15 years; essentially employed in senior management seeking an improved lifestyle for their family. Reaching out to this discerning populace, the campaign extends its marketing beyond traditional routes, through referral and loyalty programs, backed by its endeavour to bring together like-minded people. K Raheja Corp also extends special privileges to buyers who are partners employed at its commercial business division – Mindspace.

Conceptualised by Utopeia Communicationz Pvt Ltd., the campaign showcases the camaraderie of the residents at Raheja Vistas and offers buyers their last chance to be a part of the Raheja Vistas community. The ads encapsulate the essence of the close-knit society that makes Raheja Vistas much more than just a residential society.

Speaking about the launch of the last tower, Mr. Vinod Rohira, Managing Director and CEO of K Raheja Corp, said “We do not build houses, we create destinations people would want to call their homes. We offer our clients a holistic experience which include a mix of best in class amenities and the coming together of like-minded people. Raheja Vistas is a well-corroborated community with 10 towers completed and housing 700+ flats, and this becomes the last opportunity for like-minded people looking for a new home. With this offering, we fortify our commitment to deliver to our discerning clientele only the finest living experiences.”

The last tower has 70 apartments in the 2.5, 3 & 3.5 BHK variants. The property offers unmatched amenities which include a state-of-the-art club House, swimming pool, lawn tennis court, squash court, badminton court, high-end gym, and banquets.

The property is situated in Andheri East with easy access from Eastern & Western Express Highway, JVLR and the Saki Naka metro station. Possession will begin from March 2018.

About K RAHEJA CORP

K Raheja Corp is a success story spanning six decades and today stands as a leading developer in India. Premeditating the changes in the industry they are continually crafting state-of-the-art spaces to meet the ever-changing demands and requirements of the market. With business diversified across realty, hospitality and retail, the company has gained acumen in all sectors of development. K Raheja Corp has pioneered the concepts of self-contained townships and commercial business districts in the country. Today, it offers multiple formats ranging from residential apartments to office spaces, and retail to entertainment creating self-contained luxurious neighbourhoods.


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