Mumbai’s iconic Oval Maidan to be the start-finish point for the IDBI Federal Life Insurance Mumbai Half Marathon on 21st August

Sachin Tendulkar, Face of the IDBI Federal Life Insurance Mumbai Half Marathon to flag off all three races

Rs. 15 lakhs prize money across multiple categories

6 Medical and 14 Aid stations + medical volunteers every 100m for participant safety

MUMBAI, 19th August 2016: The inaugural IDBI Federal Life Insurance Mumbai Half Marathon will flag off from the Karmaveer Bhaurao Patel Marg, popularly known to Mumbaikars as Oval Maidan at 5:45 am followed by the 10K run at6:30 am and 8:45 am for the 5K Heritage run this coming Sunday.

Taking runners past many of Mumbai’s majestic structures reminiscent of the British era, participants will enjoy the historic route as they soak in the old world colonial charm of SoBo. Starting in the backdrop of the Mumbai University building and the Rajabhai Clock Tower, the 21km route will showcase the magnificent Azad Maidan, Chhatrapati Shivaji Terminus, Hutatma Chowk, the Gateway of India, Colaba Woods, Nariman Point, the entire length of the Marine Drive promenade, and then Wilson College before making its way back to the finish point at Oval Maidan.

More than 15,000 runners will be participating in the inaugural race on 21st August 2016 that promises total prize money of Rs. 15 lakhs spread across multiple age categories in the 21K and 10K races, giving many a chance to win.

Keeping the safety of participant’s paramount, various initiatives have been introduced by NEB Sports, organizers of the Mumbai Half Marathon. The route will offer 14 aid stations across the 21K stretch with water and energy drinks to keep runners hydrated. There will be volunteers at every 100 meters along the entire 21KM route to spot medical cases with basic medical support and a backup team for escalation in case of medical emergencies. In addition, there will be 6 medical stations fully equipped to handle any medical situations, supported by 6 ambulances with a doctor and nurse plying the entire route. There will be 7 specially crafted cheering zones present across the route to help encourage and motivate runners.

Giving back to the community is a must and runners taking part in IDBI Federal Life Insurance Mumbai Half Marathon will be supporting the events NGO partners - Concern India, Apnalaya and Think Foundation that will benefit from this event. Concern India is a registered non-profit charitable trust that provides financial and non-financial aid to several grassroots organizations. Apnalaya, is a non-profit organization, working with the most marginalized people living in highly under-served slums of Mumbai and Think Foundation works in the areas of Blood Donation, Platelet Donation,Thalassaemia Minor, and Thalassaemia Major.

With an aim to be environmentally friendly and also support the cleanliness of its home city, the IDBI Federal Life Insurance Mumbai Half Marathon has taken the green cause by serving its runners in reusable plates and glasses.

Karthik Raman, CMO, IDBI Federal Life Insurance said, “We have taken every precaution necessary to ensure that participants will be able to have an enjoyable running experience. Running has worked for me and has innumerable health benefits. Through this run we hope to encourage and motivate participants to work towards maintaining a healthy lifestyle.”

Nagraj Adiga, Race Director, IDBI Federal Life Insurance Mumbai Half Marathon said, “Running in Mumbai has grown in leaps and bounds over the last few years. Interest in distance running as a sport has increased as well. We have organized this race keeping in mind the amateur runner. With the prize pool spread out across multiple categories, everyone gets a chance at a podium finish.”

IDBI Federal Half Marathon Route:

Start Point :- KarmaveerBhaurao Patel Marg –Near University Road.-Straight crossing Veer Nariman road –toward M G Road .U turn near Gate number 4 ( Nr Indian Air force- Bombay Hospital avenue)-Straight crossing Bombay Gymkhana towards Hutatma Chowk – LEFT U turn on DN road towards CST Terminal  -Right U Turn at signal near Empire Hotel-DN road towards Hutatma Chowk- at Flora Fountain Hutatma Chowk take left continue on MG Road – at SP Mukherjee  chowk –(Wellingthon circle) towards C ShivajiMaharaj Marg –Turn right on M B Marg-Left  on P J Ramchandani Marg –( Taj hotel ) continue at P J Ramchandani Marg  -right U turn at Bombay Presidency Radio club – Continue straight on P J Ramchandani Marg  -turn Left on BEST Marg from Taj –Turn right from Signal on Shahid Bhagat Singh Rd  continue straight to SP Mukherjee  chowk at –Wellingthon circle – take left to Madam Cama Road –Straight on  Madam Cama Road –Turn Left on Gen JagannathBhosle Road   - Continue straight on Captain Prakash Pethe Marg – Right U turn at the end of Colaba Woods Garden on Prakash Pethe Marg- Continue straight on  Prakash Pethe Marg- slight left straight on to Gen JagannathBhosle Road – Turn Left to Madam Cama Road towards Marine drive – Netaji Shubash Chandra Road – Turn left from Air India Building – on Shubash Chandra Road straight passing Trident  towards  Dorabaji Tata Rd – Right U turn at NCPA end – Continue straight  on Netaji Shubash Chandra Road Marine drive – Passing  VN road crossing continue Marine drive – Netaji Shubash Chandra Road – Crossing chawpatty  right U turn at Tambe chowk – Continue on  Shubash Chandra Road – Turn Left on Veer Nariman road – Crossing Church gate station –Turn right to KarmaveerBhaurao Patel Marg Near University Road at Zebra crossing Finish

 Details for prize money on - http://mumbaihalfmarathon.com/Prizemoney.html

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About IDBI Federal Life Insurance

IDBI Federal Life Insurance is one of India’s growing life insurance companies and offers a diverse range of wealth management, protection and retirement solutions to individual and corporate customers.

IDBI Federal Life Insurance Co Ltd is a joint-venture of IDBI Bank, India’s premier development and commercial bank, Federal Bank, one of India’s leading private sector banks and Ageas, a multinational insurance giant based out of Europe.

Having commenced operations in 2008, IDBI Federal was able to achieve breakeven within just 5 years; the Company’s passion for innovation and growth helped it achieve this feat.

Through a nationwide network of 3, 014 branches of IDBI Bank and Federal Bank, and a sizeable network of advisors and partners, IDBI Federal Life Insurance has achieved presence across the length and breadth of the country. As on March 31, 2015, the company has issued nearly 8.23 lakh policies with a sum assured of over Rs. 51,918 crore. IDBI Federal Life Insurance has total assets under management of 4,893 crore and a robust capital base of over 800 crores, as on March 31, 2016.

About the sponsors of IDBI Federal Life Insurance Co Ltd

IDBI Bank Ltd. continues to be, since its inception, India’s premier industrial development bank. It came into being as on July 01, 1964 to support India’s industrial backbone. Today, it is amongst India’s foremost commercial banks, with a wide range of innovative products and services, serving retail and corporate customers in all corners of the country from 1717 branches and 3000 ATMs. The Bank offers its customers an extensive range of diversified services including project finance, term lending, working capital facilities, lease finance, venture capital, loan syndication, corporate advisory services and legal and technical advisory services to its corporate clients as well as mortgages and personal loans to its retail clients. As part of its development activities, IDBI Bank has been instrumental in sponsoring the development of key institutions involved in India’s financial sector – National Stock Exchange of India Limited (NSE) and National Securities Depository Ltd, SHCIL (Stock Holding Corporation of India Ltd), CARE (Credit Analysis and Research Ltd).

To know more, visit www.idbibank.com

Federal Bank is one of India’s leading private sector banks, with a dominant presence in the state of Kerala. It has a strong network of over 1,247 branches and 1,485 ATMs spread across India. The bank provides over four million retail customers with a wide variety of financial products. Federal Bank is one of the first large Indian banks to have an entirely automated and interconnected branch network. In addition to interconnected branches and ATMs, the Bank has a wide range of services like Internet Banking, Mobile Banking, Tele Banking, Any Where Banking, debit cards, online bill payment and call centre facilities to offer round the clock banking convenience to its customers. The Bank has been a pioneer in providing innovative technological solutions to its customers and the Bank has won several awards and recommendations.

To know more, visit www.federalbank.co.in

Ageas is an international insurance group with a heritage spanning 190 years. Ranked among the top 20 insurance companies in Europe, Ageas has chosen to concentrate its business activities in Europe and Asia, which together make up the largest share of the global insurance market. These are grouped around four segments: Belgium, United Kingdom, Continental Europe and Asia and served through a combination of wholly owned subsidiaries and partnerships with strong financial institutions and key distributors around the world. Ageas operates successful partnerships in Belgium, the UK, Luxembourg, Italy, Portugal, Turkey, China, Malaysia, India and Thailand and has subsidiaries in France, Hong Kong and the UK. Ageas is the market leader in Belgium for individual life and employee benefits, as well as a leading Non-Life player through AG Insurance. In the UK, Ageas is the sixth largest Non-Life insurer with a number 3 position in cars insured and has a strong presence in the over 50’s market. Ageas employs more than 13,000 people in the consolidated entities and over 30,000 in the non-consolidated partnerships, and has annual inflows of more than EUR 23 billion.

To know more, visit www.ageas.com