WHAT ARE BOLLYWOOD A-LISTERS HOOKED ONTO IN THE DIGITAL SPACE? BBLUNT Creates India’s First Blogger Featured Music Video which has Hrithik, Varun and other A-listers grooving to

Mumbai 19th May, 2016: Bollywood has been showering their love to Adhuna Bhabani on her latest campaign #Thedirtylittlesecret - India’s First Blogger Featured Music Video by BBLUNT. Bollywood A-Listers like Hrithik Roshan, Varun Dhawan, Farhan Akhtar, Ritesh Sidhwani have all tweeted about this very cool initiative.

A song was specially created and recorded for the campaign, featuring Adhuna Bhabani who is joined by 15 of India’s most-followed Beauty, Fashion and Lifestyle bloggers like Miss Malini, Scherezade Shroff, Santoshi Shetty, Komal K and many more. The quirky video comes to life as the bloggers groove to the music in what we think is the most catchy video of the year. The video is directed by Shaun Kolah and Zaryan Patel, of Major Lazer’s very popular ‘Lean On’ fame and begins with a morning scene where the bloggers are at work. Each of the bloggers come in at regular intervals and share ‘where they would like to do it’. The video highlights the usage of dry shampoo, where the bloggers along with Adhuna emphasize on how to use it in three easy dance steps - ‘Shake, Spray and Rub-it on for two, keep your dirty little secret with Dry Shampoo’. To ensure everybody swoons to these moves, the song will also be made available on Dubsmash and more.

BBLUNT’s Back to Life Dry Shampoo is a summer must-have, a go-to solution by BBLUNT experts – Adhuna Bhabani and Avan Contractor – who have been the most sought after hair stylists within the industry. Armed with over 20 years of hair care and styling expertise working on some of Bollywood’s most iconic actors and fashion runways, the duo collaborated with the Research and Development team of Godrej Consumer Products Limited to develop a whole product range specifically keeping in mind Indian hair and weather. Dry shampoo is one among the many ace products in the litter. It was the perfect amalgamation of Lab meets fab!

Also, to catch the track that Hrithik Roshan is grooving on right here: https://www.youtube.com/watch?v=pERBNdqq0kI