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Friday, 14 October 2016

Celebrate Karwachauth with BIBA ~ bring out the bride in you with the top 5 picks of BIBA~ ~pamper yourself with free mehendi at selected BIBA stores~




Mumbai, October 13, 2016: Karwa Chauth is one of the popular Indian festivals is celebrated with great fervor across the country. The festival celebrates the institution of marriage and plenty of excitement is witnessed among women, especially who are newly married. To become a part of your celebrations, BIBA – the leading ethnic apparel brand is offering free Mehandi for the customers at selected BIBA stores on 17th and 18th October. Any woman who visits the store on these two days can avail a free mehndi application. 
To help you look perfect for Karwachauth, here are the TOP 5 Picks from BIBA for the occasion:
1. Gift yourself a designer wear                                                                                                                        The wide range of ‘BIBA by Rohit Bal’ collection encompassing bright colours, unique designs and intricate work will accentuate the beauty of Indian woman this festive season.


 2. Traditional Salwaar Kameez Dupatta 
A flared two layered gathered kurta with resham embroidery on the body when teamed with a two tone ombre dupatta and churidars will lend a traditional yet impeccable look for this Karwachauth. The piece is Rs. 7, 995.

3. Modern Ethnic
If you are bored of wearing traditional lehengas and regular churidaars, one can choose from BIBA’s wide range of skirts, trendy short kurtis of contrast colours, and palazzos to lend a contemporary yet ethnic look. 
The double layered embroidered net kurta with printed chanderi inner when paired with crushed palazzo and chiffon dupatta spells an elegant look. The piece is priced at 5,995.
The crop top coordinated with gold printed gathered skirt is a must have for this festive season. The piece is priced at Rs 3,699.

4. Experimenting with rich fabrics
Teaming regular kurtas with contrast churidars and heavy dupatta will give a fresh look and feel to the simple traditional wears.
The flared embroidered kurta with embroidered buttons at the front; co-ordinated with royal blue churidars and heavy benarasi dupatta is a perfect choice for this festive. The piece is priced at Rs. 4,995.

5. Ditch your regular colours
 The piece from BIBA by Rohit Bal in royal blue and gold will add elegance and gracefulness to your Karwachauth.

After finalizing your attire from the wide variety of BIBA’s festive winter collection, you can add flavor to your Karwachauth appearance by availing the free mehndi application facility at following BIBA stores on 17th and 18th October:
Mumbai: Kemps Corner, Colaba, R City Mall

For more information, please visit: www.facebook.com/BibaIndia and http://www.biba.in/
About BIBA: 

BIBA, a synonym for pretty women in Punjabi, is literally a home grown ethnic wear brand, started by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful hand block prints started getting fantastic response from the local communities, including many filmstars as well. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country. Symbolizing the strength and the spirit of today’s woman, BIBA today is the most loved ethnic wear brand in the country. With a prime objective of providing trend setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match) and Unstitched Fabric. The popular demand from its avid patrons, led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium ethnic and bridal wear segment in the country, BIBA joined hands with designers- Manish Arora; by taking up 51% stake in ‘Indian by Manish Arora’ brand in 2012 and recently acquired a substantial minority stake in the designer label- Anju Modi.  Biba also collaborated with Rohit Bal and launched a collection ‘BIBA by Rohit Bal,’ that is retailed at select BIBA stores. 

BIBA products are available through 215 stores in 100 cities, apart from presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards & recognition from various organizations, the most recent one being the ‘Most Admired Women’s Indian wear Brand’ by Image Group, for the fourth time, credited to its innovative designs, fit, silhouettes and varied color palette. The brand is guided by the vision of Siddharth Bindra, who as Managing Director is responsible for overall growth of the brand.