Shraddha Kapoor enchants with Imara’s ‘Spellbound Sale’

Imaracommences a nationwide sale from 9th – 11th December 2016 at Shoppers Stop, Imaraexclusive brand outlets and with online partner Myntra

India, 9th December 2016: Shraddha Kapoor’s fashion brand Imara, a modern adaptation of ethnic wear, brings its ‘Spellbound Sale’from 9th – 11th December 2016 at all Shoppers Stop outlets, its exclusive brand outlets (EBOs) atBangalore, Patna, Agartala, Vijayawada and others alongwith the online partner Myntra.

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Offering a wide-range of this season’s collection, this three-day long and spectacular ‘Spellbound Sale’exhibits the Autumn/Winter 16 clothing line, a contemporary rendition of the classics, at magical prices of INR 499/- and INR 999/-only.

On this occasion, Shraddha Kapoor inaugurates her first ‘Spellbound Sale’ at Viviana Mall in Thane, Mumbaidelighting shopaholics and giving them a chance to indulge thiswinter. The collection fuses warm autumncolours, layered clothing and festive styles.

At the inauguration, Shraddha Kapoor said excitedly, “From embracing the Anarkalikurtasin its traditional glory to quilted jackets for a winter-friendly update, we have it all in Imara’s collection. We are very excited thatthis will enchant every Indian woman. I am sure my fans will connect with my fashion style as they connect with me and this will keep them spell bound.”

Anjana Reddy, CEO, USPL said, “Imara is for the modern Indian woman who lives life on her own terms. We are thrilled to bring this spectacular sale across the country for the Indian womento celebrate their power. This Autumn/Winter 16, we continue Imara’s journey with Shraddha Kapoor, showing the Imara woman fashioning her own world. This Spellbound Sale will be hosted by us every seasonto thank our loyal customers nationally through all our point-of-sales.”

Salil Nair, Customer Care Associate & CEO, Shoppers Stop Ltd. added, “Imara has gained a strong foothold in our multifarious and fast-growing women’s Indian wear category. Our customers have responded very favorably to the brand. We are positive thatImara is well-poised to become one of the most fashionable Indianwear brands in the country.”

AbhijeetDabas, SVP Myntra, “Imara has been doing extremely well and seasonal sales such as this strengthen and create an everlasting bond between the brand and its consumers. As a fashion forward platform, Myntra believes in offering the finest and trendiest of collections from brands and Imara has undoubtedly created a strong impression among its audience. The previous edition of this sale on Myntra witnessed a scale of 4x from the baseline for Imara, making it the #2 women’s ethnic brand on the platform. We are looking forward to a great autumn-winter- 16 edition of the sale.”

About Imara

Imara, launched in February 2015, is all about reinventing fashion classics and creating a contemporary product narrative for ethnic wear, targeted at the young woman of today. Bollywood diva Shraddha Kapoor is the face for Imara, and offers a refreshing touch on fashion, for the young and the stylish. The product designs reflect the changing outlook of the Indian woman. What women did once upon a time is not relevant today and women, today, look at life in in a more carefree, liberated and progressive manner and that’s the target audience that Imara reaches out to. Imara is presently retailed at its EBO’s, all Shoppers Stop outlets and online on Myntra.