ANYTHING IN EXCESS IS DANGEROUS, EVEN LOVE! SONY ENTERTAINMENT TELEVISION PRESENTS A ROMANTIC THRILLER BEYHADH! ~ Premiering 11th October, 2016 at 9 pm ~ October 10, 2016

When love turns into a fixation, it turns a healthy relationship into a destructive one. Sony Entertainment Television launches Beyhadh, one such story of excessive love and its disastrous result. Starring Jennifer Winget, Kushal Tandon and Aneri Vajani in lead roles, the show will premiere on  October 11, 2016 at 9pm.

Produced by Cinevistas Productions, Beyhadh chronicles the lives of Maya (Jennifer), Arjun (Kushal) and Saanjh (Aneri) and how their paths cross as one of them decides to rewrite their destinies. A young business tycoon, Maya has always steered clear from relationships and is extremely guarded about her life. However, things change when she meets Arjun, a carefree and happy-go lucky aspiring photographer. Maya falls head over heels in love with him. On the other hand, Arjun’s childhood best friend, Saanjh, a beautiful, loving and righteous girl, only wishes for his happiness and is the guiding light of his life. She secretly loves Arjun but has never confessed her feelings to him. What happens when Maya’s love becomes so Beyhadh that it crosses all boundaries of rationality, remains to be seen. 

The show boasts of a stellar star cast who are known for their acting prowess. Joining the powerhouse trio will be Imran Khan, Kavita Ghai, Rajesh Khattar, Sharad Vyas and many more.

Join Arjun, Maya and Saanjh in their journey starting 11th October, 2016 at 9 pm only on Sony Entertainment Television

Comments:

Danish Khan, EVP & Business Head, Sony Entertainment Television

“Beyhadh is a powerful drama, with an impact casting. Jennifer, Kushal & Aneri bring a lot of power to their respective characters. The characters are new, never seen before and so is the storyline. We are delighted to partner with Cinevistaas and their young & talented team.”

About Sony Entertainment Television

Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels is a part of Sony Pictures Television (SPT) backed Multi Screen Media Private Limited, which is India’s leading television network.  Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Indian Idol, Kaun Banega Crorepati, Entertainment Ke Liye Kuch Bhi Karega, Bade Acche Lagte Hain, Bharat Ka Veer Putra Maharana Pratap, Itna Karo Na Mujhe Pyar, Sankat Mochan Mahabali Hanuman, Suryaputra Karn, CID and Crime Patrol. SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel which has been providing strong platforms for more than 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 300 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. As a leading television network in India, SPN comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX and SONY ESPN – the cluster of sports entertainment channels and LIV - the Digital Entertainment Channel, and, SPN’s Motion Pictures division, formerly MSM Motion Pictures.

Sony Pictures Networks India is in its 21st year in India.