Kaun Banega Crorepati salutes the spirit of resilience with #KabTakRokoge National, July 23, 2018

Kaun Banega Crorepati (KBC) is about the power of knowledge. Knowledge that empowers the common man & woman to achieve what they aspire for, despite unsurmountable obstacles. In its 10th season, KBC with its iconic host Mr. Amitabh Bachchan will applaud the undying spirit behind every struggle. Celebrating the spirit of resilience, Sony Entertainment Television, is proud to unveil the theme for this year’s KBC campaign – Kab Tak Rokoge.

Conceptualized and written by Nitesh Tiwari and Nikhil Mehrotra, the campaign beautifully highlights three relatable stories with a soul. We often face situations in life that tend to deter us from achieving our goals. Often, we encounter people who discourage our attempts and obstruct our progress. When the odds are against us, one can only stand up to them and ask… #KabTakRokoge? Known for their unique brand of film making, these inspiring films have been directed by Nitesh Tiwari and Ashwiny Iyer Tiwari.

Watch the first look of this year’s KBC campaign here - #KabTakRokoge