Tata ClassEdge launches Teachers’ Month campaign

Mumbai, August 22, 2018: Tata ClassEdge, a leading provider of technology-based learning solutions, will be hosting a month-long campaign dedicated to teachers, called the Teachers’ Month to celebrate their contribution to nation building. Through this campaign Tata ClassEdge wants to provide a platform for participants to share fond memories of their favourite teachers and express their gratitude to them for all that they have done.

The campaign will be carried out in two phases. The first one has been launched on Tuesday, 21 August where participants can post online entries. An on-ground initiative has begun on Wednesday, 22 August where message drop boxes will be deployed across schools for students to participate by dropping their entries in to these boxes. The best messages will be hand-delivered to the teachers along with a gift.

Last year the campaign received a total of 1.8 lakh entries and a campaign reach of more than 4 million. This time, the campaign is looking at targeting more than 1000 schools to replicate the success in a row.

Speaking at the announcement of this campaign Milind Shahane, Chief Executive Officer said, “Teachers are the backbone of a child’s development at school and they play a vital role in shaping the future generation. We at Tata ClassEdge are extremely grateful to all the teachers associated with us for inspiring our students achieve greater heights. A noble profession like teaching needs to be celebrated and this campaign aims to do that. By sharing a fond memory of your teacher, you are showing him or her how much they mean to you. What teachers do is unspoken excellence.”

The top entries from each zone will be felicitated at an award ceremony which will be held later this year.