#MaaYouCanDoIt SAYS SONY ENTERTAINMENT TELEVISION WITH ITS LATEST CONTENT OFFERING - PATIALA BABES

The show will bring forth a beautiful mother-daughter relationship starting 27^th November every

Mon-Fri at 9:00PM

November xx, 2018 National:

Life doesn’t come with an instruction manual, it comes with a mother. This holds true for any child especially a daughter. A daughter always sees a role model, a friend and a confidant in her mother. But can this work the other way around? Can a mother find inspiration in her daughter and turn to her for life lessons? Bringing forth one such mother-daughter duo, Babita a.k.a Babes and Mini, Sony Entertainment Television is all set to present Patiala Babes - a heartwarming journey where the daughter not only gives wings to her mother but helps her take the leap of faith. Produced by Katha Kottage Productions, starring Paridhi Sharma as Babes and Ashnoor Kaur as Mini, the show will premiere on 27^th November and will air every Mon-Fri at 9:00PM only on Sony Entertainment Television.

Set against the backdrop of Punjab, Babita a.k.a. Babes, is an ideal home-maker who feels everything is perfect in her life. But is it really true or is she living a life of denial? Babes, who usually forgets her own self, her aspirations and her dreams, whilst managing her relationships, draws strength from her daughter, Mini. On the other hand, her daughter Mini, an enterprising teenager, is wise beyond her age and always looks out for Babes and encourages her to try new things. Will Mini be able to push Babes out of her comfort zone and rise above the odds? Or, will Babes succumb to her own inhibitions?

With an ensemble cast that includes actors like Hunar Gandhi, Anirudh Dave, Bhaujeet Dudan, Poonam Sarnaik, Anup Puri and Mohit Hiranandani, the show is all set to hit the small screen soon.

Patiala Babes is an ode to all the mothers and Sony Entertainment Television celebrates this with #MaaYouCanDoIt challenge. All the daughters who are or can be catalyst to their mothers’ growth, can show their support by sharing their mother’s journey of transformation in the form of a video on social media platforms by using the hashtag #MaaYouCanDoIt and tagging @SonyTVOfficial on Instagram; @SonyTelevision on Facebook and @SonyTV on Twitter.

Be a part of Babes and Mini’s journey on Patiala Babes starting 27th November every Monday to Friday at 9:00 PM only on Sony Entertainment Television!

COMMENTS

Ashish Golwalkar, Senior Creative Director - Programming, Sony Entertainment Television

It’s never too late to realize your dreams and it holds true for all mothers as well.  A daughter helping her mother reclaim her identity is not just heartwarming and  makes for great content. . With Patiala Babes we want to reach out to our viewers with a mother-daughter journey and make it more inclusive for family viewing. We are happy to have associated with Katha Kottage Productions for this show for the simplicity with which they have woven the narrative.

Aman Srivastava, Head - Marketing, Sony Entertainment Television

A show like Patiala Babes has universal resonance because of the intricate mother-daughter relationship. This in turn gave us the leeway to engage with our audience in an interesting manner. The  #MaaYouCanDoIt challenge will not only encourage and involve the audience to celebrate their individual relationships but also be a part of the thematic journey of the show.  

Rajita Sharma, Producer, Katha Kottage Productions

We are thankful to SET for giving us a platform and wings to fly. Differentiated characters with depth and relatability is what we believe in and our synergies match with Sony on this front. I am certain Babes and Mini will make their way into every household and inspire many.  

Paridhi Sharma

I am feeling very happy and excited to face the camera once again after a long gap. Acting is my passion and it feels good to live it. Initially, I was bit apprehensive as I had to play a mother’s role. But, when I sat for the narration and heard the story, I was completely sold on the relationship that the character has with her daughter. I am glad to have had the opportunity to portray Babes.

Ashnoor Kaur

I am excited to be part of Patiala Babes. This show has redefined my relationship with my own mother in many ways. As children we tend to take our parents for granted without realizing the fact that since their world revolves around us, they are more dependent on us. I am proud to say #MaaYouCanDoIt to all the mothers out there. Looking forward to seeing many transformational videos on social media.

About Sony Entertainment Television:

Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels is a part of Sony Picture Networks India Pvt. Ltd., which is India’s leading television network.  Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, big format non-fiction shows and an impressive array of fiction shows like The Kapil Sharma Show, Super Dancer, Kaun Banega Crorepati, Indian Idol, Dus Ka Dum, Comedy Circus, Cross Roads, CID, Crime Patrol, Mere Sai – Shraddha Aur Shaburi, Vignaharta Ganesha, Yeh Un Dino Ki Baat Hai, Yeh Pyaar Nahi to Kya Hai, Porus amongst others. SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel which has been providing strong platforms for more than 700 brands to reach over 93 million households in India. In addition, Sony Entertainment Television is also available in the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 332 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

About Sony Pictures Networks India (SPN)  

Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.  

SPN comprises 32 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries. 

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India’s Great Mid-Size Workplaces for its distribution business by the Great Place To Work® Institute in the 2017 edition. 

Sony Pictures Networks India Private Limited is in its 23^rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited.