HANITA BHAMBRI, WINNER OF ALOFT STAR ASIA, LAUNCHES HER FIRST TRACK – ‘BE PATIENT’

Link : https://UMGI.lnk.to/BePatient

Mumbai, 26th February 2019: Hanita Bhambri, winner of the ALOFT Star Asia 2018 competition bagged a record deal with the Universal Music Group, after representing India on an international platform and conquering the stage with a winning performance. Hanita’s single ‘Be Patient’ has released on the 26th of February 2019. Listen here https://UMGI.lnk.to/BePatient

Project Aloft Star Asia is an international competition spearheaded by Aloft Hotels in partnership with Universal Music to identify the hottest emerging music talen/t from around the globe, offering them a chance to kick start their careers. The competition was a culmination of Aloft Hotels’ ongoing commitment to supporting emerging artists, which lives on through regular Live @Aloft music sessions featuring local acts at Aloft’s W XYZ® bars worldwide.

Last year, the fifth and final edition of the Project Aloft Star Asia Pacific competition drew over 1,000 original music entries and 72,900 votes cast from across Asia Pacific. Hanita Bhambri got a chance to showcase her talent and be mentored by Bollywood singer and composer Salim Merchant whilst standing tall amongst global artists. Hanita won against stiff competition from Australia, China, Thailand and South Korea in 2018. 

Hanita’s upcoming single “Be Patient” radiates relentless optimism even when things don't go your way. It narrates an interesting storyline which leaves one with a bigger understanding that it isn't the circumstances that make people, but their choices.

Devraj Sanyal, Managing Director and CEO – India and South Asia, Universal Music Group said “Hanita has had an interesting rise as an emerging artist who we chanced upon & once having discovered her, her path from being mentored by Salim Merchant to going to Seoul to compete in the finals & winning a resounding victory is one for the books. I’m very pleased that at Universal Music we have an opportunity to showcase Hanita’s artistry with the world”

Talking about her journey, Hanita Bhambri shares “I’m really happy and excited to release my track “Be Patient” through Universal Music India. It's a song about relentless optimism and I can't wait for the world to listen to it. I’m really thankful to the Universal Music Group and Aloft Hotels for giving me this brilliant opportunity to share my music to a global audience. ”

Universal Music has launched the song globally across all audio and video platforms.  The song will be extensively promoted and interestingly marketed. 

About Hanita

Hanita has grown up penning her thoughts in the form of poetry. With time her expression evolved from poetry to song writing. Putting melody to her words came naturally. This explains why Hanita’s songs are like poetry wrapped in music. The self-taught singer went on to pull a clean sweep at singing competitions across the country during her time at College of Business Studies. Hanita had hopes of connecting with people on an emotional level through her stories. Influenced by Damien Rice and Ben Howard, this talented musician’s songs are often melancholic reflections about love and loneliness, revolving around her personal experiences. Hanita’s music catches the nature of sadness and makes it more beautiful than it appears. It’s inviting and off-putting at the same time - it comforts you as much as it bring you down.

About Universal Music India:

Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophone, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.

UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as AshaBhosle, AnupJalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chupk eChupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host of others, popular music icons and household names in India.

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