USPL teams up with Aditya Roy Kapur to launch men’s fashion brand SINGLE

USPL teams up with Aditya Roy Kapur to launch 

men’s fashion brand SINGLE

March 27, 2019, Mumbai: Universal Sportsbiz Pvt. Ltd. (USPL), the youth-oriented fashion retailer, announced today the launch of SINGLE – a mens fashion brand - in collaboration with Bollywood actor, Aditya Roy Kapur. This will be the fourth fashion brand from the USPL portfolio after the proven success of the three fashion labels WROGN (Virat Kohli), Imara (Jacqueline Fernandez) and Ms. Taken (Kriti Sanon). SINGLE aims to position itself as a fashion forward brand that offers the latest, most stylish and comfortable wardrobe to the young men of the country. 

Anjana Reddy, Founder and CEO of Universal Sportsbiz Pvt. Ltd. said, “SINGLE is the fourth and latest addition to the USPL brand portfolio. Our brands Wrogn, Imara and Ms.Taken have done really well in the past and we are happy to add SINGLE to our overall business line-up. We are glad to team up with Aditya Roy Kapur who has collaborated with our design team for a men’s fashion line that is bound to re-write the rules of mens fashion in the country. ”

Elaborating on the collaboration for SINGLE, Aditya Roy Kapur said, Elaborating on the collaboration for SINGLE, Aditya Roy Kapur said, “SINGLE gives me the opportunity to connect with my audience and fans beyond the big screen. Working with USPL on SINGLE has been super fun! The brand perfectly reflects my sense of style and my belief that what is most attractive in a man - or a woman for that matter - is the confidence and self-assurance with which they carry off whatever they wear. Clad in that, you can be happily SINGLE and will always have the chance to mingle!”

SINGLE is styled to appeal to the sensibilities of the successful, charming, smooth and chivalrous man who loves attention. The SINGLE range encompasses Mens Casual Wear including Jeans, Shirts, Tees and footwear. SINGLE will be available online at singlefashion.in and myntra.com, and offline at Shoppers Stop and Central stores. 

USPL has been expanding its offline retail network across key markets in the country in the last one year. It has a total offline presence of over 500 stores currently. Its portfolio of differentiated fashion brands include WROGN, a premier fashion brand inspired by Virat Kohli, Jacqueline Fernandez’s Imara, a contemporary women’s ethnic fashion brand, and Ms.Taken, a signature western wear line curated by actress Kriti Sanon. 

About Universal Sportsbiz Pvt. Ltd. (USPL):

USPL is the only homegrown Indian company with significant presence in the multi-billion dollar celebrity fashion lines business. Founded in April 2012, USPL’s portfolio of leading brands includes Wrogn, a premier fashion brand inspired by Virat Kohli, IMARA, a contemporary women’s ethnic fashion brand with Jacqueline Fernandez and Ms. Taken, Kriti Sanon’s westernwear line. SINGLE, the latest offering from the brand is inspired by the universal truth about all men that they are ‘Forever Single’ and designed in collaboration with Aditya Roy Kapur.