ZEE5 now available on Jio KaiOS platform

ZEE5 now available on Jio KaiOS platform

• ZEE5 launches specially customised app for Jio KaiOS customers

• Brings VOD (Video On Demand) content library to Jio’s strong network 

• Strengthens strategy to expand outreach by offering popular content on-the-go across languages

Mumbai, March 26th 2019: ZEE5, India’s fastest growing OTT platform, announced an association with Reliance Jio Infocomm Ltd., India’s leading digital services provider. As part of the partnership, a bespoke version of the ZEE5 app will now be available on Jio KaiOS feature phones. The partnership aims to bring on board the 40mn+ users of Jio Feature phones in the country today, who are seeking engaging entertainment options in addition to the features that the phone inherently offers. 

Tarun Katial, CEO, ZEE5 India says, “We, at ZEE5, are focussed on bridging the digital entertainment divide between metros, semi-urban and rural markets. And, in this, we believe Jio is our perfect partner. With the rich repertoire of regionally relevant stories in the form of web shows, movies, docu-dramas, we are perfectly poised to be the content partner to Jio that has a robust presence in these markets. Through our library that houses music, TV shows, news and such, the audience will now have access to content on-the-go and at their convenience. ZEE5 is constantly looking at building value for its subscribers and advertisers alike, and with this partnership we are confident of filling a vacuum for brands who are seeking inroads into the regional audience’s mindspace.”

Through this alliance, Jio KaiOS subscribers will have access to the substantial VOD (Video On Demand) offering on the ZEE5 platform:

• Unrestricted content offering across popular Hindi and regional channels – ZEE TV, & TV, ZEE Anmol, Zing, ZEE Marathi, ZEE Tamil, ZEE Bangla, ZEE Yuva, Sarthak TV, ZEE Kannada, ZEE Cinema, ZEE Action, & Pictures, ZEE Café, & flix, ZEE ETC and so on

• An exhaustive collection of music across genres such as film music from Hindi and regional movies, Indi-pop, categorised by mood, event telecasts and so on

• Popular movies across languages such as Hindi, Bhojpuri, Marathi, Bengali, Tamil, Telugu and Malayalam

Spurred by smart devices and wider availability of high-speed data services, the viewers will have access to the vast regional content library that ZEE5 has curated over the past year.

As of December 2018, ZEE5 has 56.3 mn monthly active users, who spend an average of 31 minutes on the platform per day. ZEE5 has consistently been amongst the top-5 free and grossing entertainment apps in India as per the Google Play store rankings. With this foray into KaiOS via Jio, ZEE5 is confident about charting a similar story.

For media queries, please contact:

Rohan Vora | +91 9820432753 | Roha.vora@pprww.com

Priyanka Kandpal | +91 9920517600 | Priyanka.kandpal@pprww.com

Meera Warrier | +91 9820486177 | meera.warrier@pprww.com 

About ZEE5

ZEE5 is digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 90+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.

Follow ZEE5 on Facebook.com/ZEE5, Twitter.com/ZEE5India, Instagram.com/ZEE5

About ZEEL

Zee Entertainment Enterprises Ltd. (ZEE) is a worldwide media brand offering entertainment content to diverse audiences. With a presence in over 173 countries and a reach of more than 1.4 billion people around the globe, ZEEL is among the largest global content companies across genres, languages, and platforms.

ZEE is present across broadcasting, movies, music, digital, live entertainment and theatre businesses, both within India and overseas. ZEE has more than 250,000 hours of television content and houses the world’s largest Hindi film library with rights to more than 4,200 movie titles across various languages. ZEE has also produced several movies for theatrical release and is the fastest growing music label in India.

More information about ZEE and its businesses is available on www.zeeentertainment.com

Official Social Media Platforms:

Twitter                 :              ZEECorporate/Twitter.com

Facebook             :              ZEECorporate/Facebook.com

LinkedIn               :              https://www.linkedin.com/company/zeecorporate/