Britannia launches Britannia Khao World Cup Jao Campaign on Big Basket

Britannia launches Britannia Khao World Cup Jao Campaign on Big Basket

Partnership with the Ecomm major to offer online shoppers a Cricketing Bonanza this Summer

Bangalore, April 22, 2019: Britannia recently brought back one of its iconic campaigns, Britannia Khao World Cup Jao, the nostalgic campaign, which debuted in 1999. The promotion brings together two Indian powerhouses – food and cricket.

Britannia has tied up with Big Basket in an exclusive ecommerce partnership to launch the campaign on its portal. The promotional campaign that runs between April and June, offers assured prizes and a range of weekly prizes to Big Basket shoppers. The promotion also gives online shoppers a chance to watch a match live at the ICC Men’s Cricket World Cup 2019.

Mr. Hari Menon, co- founder and CEO, Big Basket, said “An exciting summer of Cricket lies ahead of us, and what better way to enjoy the game than being live at the scene of action of the greatest Cricketing event ever. We are excited to partner with Britannia to bring the cricketing bonanza online exclusively on Big Basket, for a 2-month long period”. 

Mr. Ali Harris Shere, VP Marketing, Britannia Industries, said “It is most rewarding to bring back our iconic Britannia Khao World Cup Jao campaign in the biggest way possible on the completion of our centenary year. At the core of what we do at Britannia is offer choices to consumers. This time, we wanted online shoppers to have a chance to enjoy their favorite game and cheer their favorite cricketers live at the event”.

With every purchase of Britannia products worth Rs 99/- and above, consumers win assured Britannia products worth up to Rs. 25/-. Additionally, the promotion has weekly lucky draw prizes and a chance to fly on an all-expenses paid trip to watch a world cup match.

Consumers who purchase Britannia products carrying the ‘Britannia Khao World Cup Jao’ Flash on pack, will be eligible to participate in the promotion, through the regular process mentioned on the pack as well. (Consumers can refer to details of this contest on www.britanniacontest.com)

Britannia Company Profile

With a 100-year legacy and a turnover of over INR 10000 Cr, Britannia Industries is India’s leading biscuit manufacturer, also present in many other food categories and with a growing presence across the globe. Cherished by many generations of Indians, Britannia produces India’s favourite brands like Good Day, Tiger, NutriChoice, Milk Bikis, Marie Gold, Little Hearts and others and is present in over half of Indian homes. Britannia’s portfolio of products expands beyond biscuits and includes dairy, cakes, rusk and breads. The company is present in more than 60 countries across North America, Europe, Africa, South East Asia and GCC and is growing at the pace of 1 new geography a year, in terms of local manufacturing operations. Britannia and its flagship brands are routinely voted amongst India’s most trusted, valuable and popular brands in various Consumer and Industry surveys conducted by prestigious organizations like Millward Brown, IMRB and WPP Group, among others. Britannia takes pride in staying true to its vision of ‘Eat Healthy, Think Better’. It is India’s first Zero Transfat food Company and 47% of its product portfolio is fortified with essentials micro-nutrients. Britannia believes that ‘Taste & Trust’ are its sobriquets and constantly endeavours to make a Billion Indians reach out for a delightful and healthy Britannia product several times a day!