OPPO’s Reno Series makes India debut; Inspires consumers to further their vision with OPPO Reno 10x Zoom

OPPO’s Reno Series makes India debut; Inspires consumers to further their vision with OPPO Reno 10x Zoom

- Boasts of industry-first creative innovations such as10xHybrid Zoom,world’s first periscope telephoto lens and Shark Fin Rising camera

- Steps into a new era of visual interaction, photography, entertainment and social experience

- The device comes with a sleek unified bodywith O Dot and bulge-less camera

National, 28 May 2019: In line with the legacy of introducing innovative technology, OPPO, a leading global smartphone brand strengthened its premium portfolio with the launch of the much-awaited OPPO Reno10x Zoom in India.The brand’s flagship smartphone has a triple rear camera which supports 10x Hybrid Zoom technology and features the world’s first periscope telephoto lens. The Reno series stands out with first-of-its-kind shark-fin rising camera which takes 0.8 seconds to rise for capturing flawless selfies.This design implementation of selfie camera has also helped OPPO Reno  series achieve an astounding 93.1% Screen to Body ratio. Moreover, this latest flagshipdevice offers a design which is naturally sleek and features a seamless silhouette with a smooth surface at the back for a premium look.

With the introduction of OPPO Reno series,OPPO is expanding their product portfolio as they expect the premium segment of the market to expand. The surge would not only be driven by current OPPO F series users who are seeking continuity of OPPO’s signature features like VOOC flash charge technology,panoramic screen & rising camera design buttheintroduction of innovative technology and new experiences like 10x Hybrid Zoom will also help drive growth in this category. The OPPO Reno series, which has been engineered for creativity, would thus serve the needs of these smartphone upgraders in the premium segment. Moreover, with nearly six years of operations in India, OPPO has developed a robust retail network of 250+outlets,supported by OPPO Experience Consultants, a strong presence of after sales experience across 200 cities and a local R&D center in Hyderabad.Empowered by this infrastructure,OPPO aims to provide consumers with a delightful shopping experience, coupled with a seamless after sales services and latest software experience. Reno series also marks the start of the next five years, wherein OPPO will concentrate on building great products that will bring alivetheir innovative technology with elegant design.

Commenting on the launch, Mr. Charles Wong, CEO, OPPO India said, “We’ve been steadfast in using technological innovations to solve customer problems in ingenious ways. True to OPPO's creative philosophy of developing artistic designs for its smartphones, the brand continuously strives to create new designs using the latest trends and its cutting-edge expertise.Reno is deeply rooted in creativity, spontaneity and youthful spirit and is undoubtedly set to satisfy high expectations in design, photography and performance through unique innovations.We are hopeful that Reno will not only serve as the catalyst for the future of OPPO’s smartphone development but will also fuel creativity, take our legacy of innovation forward and set a new benchmark in the premium segment.”

Priced at INR 49,990, OPPOReno 10x Zoom8+256 GB variantwill be available for pre-booking from 28th May and sale will start from 7th June, across all online and offline stores. The 6+128 GB variant will be priced at INR 39,990. It will come in 2 stellar colors– Ocean Green & Jet Black.The uniquely designed smartphone is powered by a Qualcomm Snapdragon 855 processor with Hyperboost 2.0 for an immersive and smooth gaming experience. The smartphone supports VOOC 3.0 flash charge and is backed by a massive 4065 mAh battery. Along with the 10x Hybrid Zoom technology, the smartphone also boasts of 60x digital zoom, the first one in the industry.

Revolutionizing mobile photography with 10x Hybrid Zoom innovation

10x Hybrid Zoom is an industry-first technology with a triple-lens camera structure consisting of a telephoto lens, a 120-degree ultra-wide-angle lens, and a 48MP main camera. With all the three lenses, the 10x Hybrid Zoom technology can cover broad focal lengths of 16 mm-160 mm, ensuring high-quality long-distance shots. To provide further value to users, OPPO has also introduceddual Optical Image Stabilization (OIS) on both the main camera and the telephoto lens to achieve higher, anti-shake accuracy and capture phenomenal pictures. 

48MP+8MP (wide angle) + 13MP (telephoto) triple rear camera supporting 10x Hybrid Zoom and Ultra Night Mode 

OPPO Reno 10xZoom is equipped with an advanced camera system. With a significant upgrade in the rear camera, Reno10xZoomembodiesa triple rear48MP+8MP (wide angle) + 13MP (telephoto), which supports features like 10x hybrid zoom, dual OIS, Ultra Night Mode 2.0, Dazzle Color Mode and 4K video. The 48MP camera featured on the OPPO Reno 10x Zoom boasts of a Sony IMX586 sensor and F1.7 aperture which improves the light sensing capability required for capturing clearer images. The device also features Portrait Mode 2.0, which makes shooting portraits more professional with 5 artistic style effects, helping users shoot highly optimized magazine-level portraits. 

OPPO Reno 10xZoom also features the Ultra Night Mode which is OPPO’s system-level optimization solution, specially designed for smartphone photography. Using the Ultra Night Mode, faces and backgrounds are processed separately to offer vivid skin-tone coloring for a sharper picture and an optimized skin-tone effect. The OPPO Reno 10x Zoom also features the Audio Focus technology, which uses multiple microphones from the phone to record surrounding sounds from a 360° point of view, enabling precise sound recording and restoring, and thereby delivering a synchronization of sound and picture.

Shark Fin Rising Camera and a Sleek Unified Body 

OPPOReno10xZoom features a pioneering ‘first in the world’ shark fin rising camera ensuring a full screen and sleek back cover. The 16 MP rising camera guarantees a structure that can withstand over 5 years of usage and comes equipped withdrop protection as the phone senses when it is in free-fall to automatically retract selfie camera. The rearcamera is entirely hidden under the back coverwhich gives a unique bulge-less user experience. To ensure a smooth touch and sleek silhouette, OPPO Reno 10x Zoom comes with a 3D curved glass and features O-Dot, which gently lifts the camera lens when the phone is placed on a flat surface to protect the cover.

Gaming and Performance

The device is powered by the Qualcomm Snapdragon 855 thatensures a seamless experience with a top-level hardware configuration.The device will be available with8GB RAM and 256 GB storage in all retail stores and online channels and with 6GB RAM and 128 GB storage exclusively with Flipkart. The hardware is backed with HyperBoost 2.0which includesGameBoost, SystemBoost, and AppBoost that brings significant performance improvements in terms of game experience, system speed and APP opening speed, respectively. It also boasts of new technologies like Touch Boost, that increases the moving aim-point speed by 21.6% on the device and Frame Boost wherein the frame rate acceleration becomes faster.With its camera improvements and a hidden fingerprint unlock 2.0, the technology will deliver a smoother smartphone experience for the consumers.

To further enhance the experience, the OPPO Reno 10x Zoom Edition uses a combination of Thermal Gel, a Graphite Sheet, Copper Pipe Liquid Cooling, and a Tri-cooling Control to effectively manage the temperature of the smartphone and combat any overheatingwhileColorOS 6.0 delivers a smooth and immersive encounter. The chip will also improve the processing power, multimedia and streaming data speed on the OPPO Reno 10xZoom. The device is also empowered by network acceleration technology that provides users both Wi-Fi and 4G online at the same time. The device is able to judge the connection by itself, so users can concentrate on the game without interruptions. The OPPO Reno 10x Zoom also packs Dolby Atmos which helps in providing¬¬ phenomenal audio experience and transforming the device into a portable movie theatre.

The Qualcomm Snapdragon 855 chipset is unlike any other hardware as it harnesses multi-gigabit 4G connectivity providing advanced and imaginative technology in the mobile industry. Based on octa-core processor architecture consisting of the Kyro 485 cores, the Qualcomm Snapdragon 855 SoC provides a performance improvement of 45% over its predecessor. It is powered by new architecture improvements and leading 7nm process technology, a futuristic step in CPU smartphone performance, and a Hexagon processor that’s purpose-built for AI. This platform embodies unimaginable performance and power efficiency for the next echelon of AI and XR. It delivers powerful, intuitive experiences while providing a strong battery performance.

In addition to these features, the OPPO Reno 10x Zoom runs on a powerful 4065 mAh battery

that guarantees a seamless smartphone experience.OPPO’s fast and

safe VOOC technology has also been upgraded. The VOOC 3.0 fast

charging technology enhances the tricklecharging speed by slowing 

voltage reduction thereby saving 20 percentof the time required to

charge. This technology enables consumers to enjoy enough hours of 

talking even in short span of charging. 

Reno

In addition to the OPPO Reno 10x Zoom, OPPO has also announced the launch of another product- OPPO Reno,giving users a competitive, cutting-edge smartphone. Priced at INR 32,990/-, the smartphone  uses Snapdragon 710 chip and supports the core experiences of the Reno series, such as the 6.4-inch Panoramic Screen, Shark Fin Rising camera structure, 48MP high-definition main camera, Ultra Night Mode 2.0, and VOOC 3.0, and is available with 8+128 GB in all retail stores and online on Amazon. 

Offers

The OPPO Reno series will be available with exciting pre-book offers.Customers holding HDFC credit/debit card can avail an instant discount of 10% on EMI transactions and consumer loans. Additionally, consumers can get a 10% cashback on exchange and assured buyback for a year, powered by Instacash. 

The OPPO Reno series will be available with exciting pre-bookingoffers for all HDFC bank users. Consumers who have an HDFC credit/debit card can avail an instant discount of 10% on EMI transactions. Additionally, an exchange offerpowered byInstacash of 10% will be available with an assured buyback of a year.   

About OPPO

OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers superior experience of digital life through internet-optimized products that offer best in class services. The brand started the era of Selfie beautification and has set itself apart by introducing the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. With more than 200 million consumers, OPPO’s business has covered 40 countries and regions with 400,000 stores and has 4 R&D centers worldwide, providing excellent smartphone photography experience young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC flash charging technology with the launch of R17 PRO and strengthened its commitment to India by setting up an R&D center in Hyderabad with a focus on enhancing the smartphone ecosystem in India.